Over all three main lessons I learned is that, first, clear verbiage for labels is crazily important, secondly, I gathered that what works for bigger companies, design wise, does not work for small, and lastly I learned that the process of getting bad results is actually pretty fun.

Verbiage issues arose in my tree testing and card sorting rounds, I had no idea that over use of transitions in questions, or nuances between phases such as "About vs Profile" could profoundly confuse participants. Following I researched bigger companies such as Fenty Beauty, Five and Below, Sephora, and etc. for inspiration. I ended up gathering that certain design elements on bigger sites, just ultimately don't make sense to users on smaller sites. Finally, though initially dismayed by failed rounds of testing, I found these experiences very valuable and actually fun to solve. I feel that I have definitely grown as a researcher and will hold theses lessons dear, as my career evolves.